What is Responsive Web Design?

Responsive web design (RWD) is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes. 

The above website

(Beaumont Designs) NOT optimised for mobile viewing 

The above website

(Beaumont Designs) optimised for

mobile viewing

Why Responsive Design?

Responsive Web Design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. In response to this, Google is changing its search algorithm to reward sites that are mobile optimised.

On the other hand, websites that are not optimised for mobile devices, will be penalised, by appearing much further down, in search engine results, making it less likely potential visitors to find your site.

Some Advantages of Responsive Design include:


  • User experience enables your site visitors to experience content regardless of which device they use.

  • The cost of establishing and maintaining just one website is significantly less than two. The same can be said for the time taken to establish and maintain them.

  • Google rewards websites that are optimised for mobile, by placing them, in search engine results, way above those that are not.   

Does Your Website Need a Mobile Makeover? ​

Technology is continuously advancing, and it’s possible your website design and functionality are outdated even if the site is only three years old.


Redesigning your existing site can help retain users, increase website traffic, and ultimately create more opportunities to connect with potential consumers. 


  ​Contact us  today  to find out how optimising your website for mobile can improve, not only your search engine rankings, but your 'bottom line' as well.